Citroën India is entering a decisive phase in its growth journey with the announcement of its “Citroën 2.0 – Shift Into the New” plan. This updated strategy focuses on product upgrades, an expanded dealership network, and the introduction of fresh variants that aim to appeal to a wider audience.
Part of this new direction includes updated versions of the C3 hatchback, C3 Aircross SUV, and Basalt SUV Coupe, along with the teasing of a brand-new model the Citroën C3X Coupe SUV.
The first official teaser for the C3X features Citroën brand ambassador MS Dhoni and gives the public its initial glimpse of what this coupe-style SUV will bring to the table.
Summary Table
| Feature / Detail | Information |
|---|---|
| Official Link | Citroën India Official |
| Strategy | Citroën 2.0 – Shift Into the New |
| Key Models Updated | C3, C3 Aircross, Basalt |
| New Model Teased | C3X Coupe SUV |
| Engine Options Expected | 1.2L NA petrol, 1.2L turbo petrol |
| Transmission Options | 5MT, 6MT, 6AT |
| Target Market | Primarily Tier 1 urban buyers |
| Launch Timeline | Expected in coming months |
Citroën 2.0: Strategy Overview
The Citroën 2.0 strategy is built on three core pillars:
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Product Refresh – Key models will receive upgraded styling, added features, and enhanced comfort.
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Network Expansion – Citroën plans to grow its footprint to around 150 sales and service touchpoints by the end of 2025, ensuring customers are never more than 100 km from a dealership or service center.
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Customer Experience – The brand is placing a strong emphasis on transparency, digital tools for after-sales, and improved parts availability.
This plan is supported by over Rs 5,300 crore already invested in India for local manufacturing, research, and development, as well as platform innovation for both petrol and electric vehicles.
C3X: More Than Just a Variant
The newly teased Citroën C3X appears to be a coupe-SUV that could sit between the Basalt and the C3 Aircross. While some initially speculated it might simply be a renamed Basalt variant, the teaser reveals distinct design traits that hint at a standalone model.
Observed Design Details from the Teaser Video:
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Front Fascia: A split headlamp setup with projector lamps, accompanied by LED DRLs. The signature dual-chevron Citroën logo sits prominently in the center.
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Roof & Rear: Visible roof rails, a front-mounted antenna, and a hatchback-like stance.
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Rear Badge: The C3X nameplate at the back confirms this identity.
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Proportions: A fastback-style roofline, giving it a sportier, urban-centric look.
From these design cues, it is evident that the C3X is not merely a Basalt derivative. It carries a sleeker silhouette and might be positioned as an urban-focused SUV coupe, possibly targeting metro buyers.
Expected Engine and Transmission Options
While Citroën has not released official specifications, the C3X is likely to share its mechanical foundation with the Basalt and the C3. Expected options include:
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1.2-litre Naturally Aspirated Petrol – Around 81 bhp and 115 Nm torque.
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1.2-litre Turbo-Petrol – Around 108 bhp and 190 Nm torque.
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Transmissions – A 5-speed manual, 6-speed manual, and 6-speed automatic.
The platform is expected to be the Common Modular Platform (CMP), which supports both petrol and electric powertrains.
Interior Expectations
While no interior images have been released, customer feedback points to a demand for:
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Dark or tan upholstery with premium textures
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Ventilated front seats
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Cruise control
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Push-button start/stop with PEPS (Passive Entry Passive Start)
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A larger touchscreen infotainment system, possibly 10 inches
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Full digital driver’s display
If Citroën incorporates these features into the C3X, it could become a strong contender in its segment.
Market Position and Strategy
It is believed the C3X will cater primarily to Tier 1 urban markets, where demand for stylish, feature-rich SUVs is higher. The existing C3 will likely continue targeting Tier 2 and Tier 3 cities, as well as rural regions.
This tiered approach allows Citroën to maximize market coverage without diluting its existing products. Additionally, there are rumors of upcoming “X” versions of the Aircross and Basalt, possibly featuring more premium interiors and higher-output engines.
FAQs
Q1: Is the C3X a Basalt variant?
A. No, it appears to be a separate model with its own styling and positioning.
Q2: Will the C3X be available in diesel?
A. Citroën is unlikely to offer a diesel option, sticking with petrol and possibly electric in future.
Q3: Will there be an EV version of the C3X?
A. No official confirmation, but given the CMP platform supports EVs, it is possible in later stages.
Q4: When will the C3X launch?
A. An official date has not been announced, but it is expected in the coming months as part of the Citroën 2.0 rollout.
Q5: What segment will the C3X compete in?
A. It will likely compete with coupe-SUV style models in the compact SUV space.
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